Introduction

The Bachelor of Business Administration in Digital Business and Entrepreneurship (BBA DBE) programme integrates digital technology, business management, and entrepreneurship to train leaders for the digital business world. The curriculum focuses on digital strategies and entrepreneurial practices, offering live sessions, mentorship, and hands-on projects for practical experience. Networking is central, with opportunities for collaboration and connecting with professionals to enhance career prospects. The programme combines digital and in-person interactions to build a community and promote professional growth in a dynamic environment.

Introduction

The Bachelor of Business Administration in Digital Business and Entrepreneurship (BBA DBE) programme integrates digital technology, business management, and entrepreneurship to train leaders for the digital business world. The curriculum focuses on digital strategies and entrepreneurial practices, offering live sessions, mentorship, and hands-on projects for practical experience. Networking is central, with opportunities for collaboration and connecting with professionals to enhance career prospects. The programme combines digital and in-person interactions to build a community and promote professional growth in a dynamic environment.

Programme Outcomes

Certificate of Bachelor of Business Administration in Digital Business and Entrepreneurship.

Learners will be able to:

  • Understand the foundational principles of digital business and entrepreneurship.
  • Recognize the impact of digital technologies on business operations and customer interactions.
  • Identify business opportunities in the digital market.
Diploma of Bachelor of Business Administration in Digital Business and Entrepreneurship.

Learners will be able to:

  • Analyse digital business models and entrepreneurial strategies.
  • Implement digital tools and platforms to enhance business productivity.
  • Formulate business plans that incorporate digital growth strategies.
Degree of Bachelor of Business Administration in Digital Business and Entrepreneurship.

Learners will be able to:

  • Develop and implement comprehensive strategies for digital businesses.
  • Utilize advanced digital technologies to drive business innovation and growth.
  • Lead digital transformation initiatives in a variety of business environments.

Programme Outcomes

Certificate of Bachelor of Business Administration in Digital Business and Entrepreneurship.

Learners will be able to:

  • Understand the foundational principles of digital business and entrepreneurship.
  • Recognize the impact of digital technologies on business operations and customer interactions.
  • Identify business opportunities in the digital market.
Diploma of Bachelor of Business Administration in Digital Business and Entrepreneurship.

Learners will be able to:

  • Analyse digital business models and entrepreneurial strategies.
  • Implement digital tools and platforms to enhance business productivity.
  • Formulate business plans that incorporate digital growth strategies.
Degree of Bachelor of Business Administration in Digital Business and Entrepreneurship.

Learners will be able to:

  • Develop and implement comprehensive strategies for digital businesses.
  • Utilize advanced digital technologies to drive business innovation and growth.
  • Lead digital transformation initiatives in a variety of business environments.

Year 1

Certificate in Digital Business & Entrepreneurship 

The Foundational Level comprises courses in  Statistics, Basics of Entrepreneurship, and English. These courses have been chosen to ensure that the learner who passes these successfully is well prepared to proceed to the Diploma Level courses.

7

No. of Courses

22

7

Credits

45

7

Fees

1,25,000 INR

Foundations of Business Communication-1
Business Statistics for Entrepreneurs
Accounting Statements & Business Performance
Documentation & Presentation
Creativity Mindset for Innovation
Exploration into Entrepreneurship
Website Development (Low Code/No Code)
Spreadsheets
Marketing Fundamentals
Indian Knowledge Systems
Principles of Micro-Economics
Advanced Statistics for Business
Social Media for Business
Persuasive Communication
Environment and Sustainability
Venturing on a budget: Rs.250 Venture
Building Blocks of Entrepreneurship
Management Accounting
Evolution of Business and Market
Exploring society and social structures
Foundations of Business Communication-II
Entrepreneurial Mindset

Year 2

Diploma in Digital Business & Entrepreneurship

Learners have the following two options when they successfully complete all Foundational Level courses:
Exit: The learner may exit with a Diploma from Digital Learning Foundation, IIM Bangalore.
Proceed to next level: The learner can join the Degree Level.

7

No. of Courses

21

7

Credits

45

7

Fees

1,50,000 INR

Digital Marketing-1
Staffing and Managing People
Operations Management
UI/UX Design
Macroeconomics
Generating Entrepreneurial Resources
Design Thinking
Product Management
Growth Hacking
Family Business
Business Research Methods
Mobile Application Development
Appreciating Indian Cultures
Psychological and Behavioural Science
Digital Marketing-2
Strategy
Nature of Languages
SCM
Do Your Venture-1

Year 3

Degree in Digital Business & Entrepreneurship

Learners have the following two options when they successfully complete all Foundational Level courses:
Exit: The learner may exit with a Diploma from Digital Learning Foundation, IIM Bangalore.
Proceed to next level: The learner can join the Degree Level.

7

No. of Courses

17

7

Credits

45

7

Fees

1,75,000 INR

Organization Development
Do Your Venture - 2
Digital Business Models
Design Tools
Social Entrepreneurship
Exponential Technologies
Big Data Analytics
Corporate Finance
Design Tools 2
Sales and Distribution Management
Managing Digital Assets
Commercial Environment of Business
Ethics
Customer Relationship Management
Critical Thinking
Project
Elective

Please note: It is an illustrative list of courses

Programme Faculty

IIM Bangalore’s faculty comprises world-renowned experts and thought leaders in various fields of management and business. They bring a wealth of experience from academia, industry, and research, ensuring a rich learning experience. Their commitment to excellence and innovation shapes our cutting-edge curriculum, preparing students to excel in the dynamic world of digital business and entrepreneurship

Programme Faculty

IIM Bangalore’s faculty comprises world-renowned experts and thought leaders in various fields of management and business. They bring a wealth of experience from academia, industry, and research, ensuring a rich learning experience. Their commitment to excellence and innovation shapes our cutting-edge curriculum, preparing students to excel in the dynamic world of digital business and entrepreneurship

Fee Structure


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